I Didn't Build a
Coaching Program.
I Built a Way Out.

I picked up a tattoo machine over two decades ago and never put it down. Not because it was easy — it wasn't. The early years were brutal. Inconsistent work, difficult clients, no roadmap, and an industry that prided itself on gatekeeping. You learned by surviving.

But I stayed. I got better. I built a reputation. And somewhere along the way, I started to realize that the artists who were thriving weren't just the most talented ones — they were the ones who understood business. That was the first crack in the wall.

I built my first two studios on hustle and instinct. No business school. No mentor. Just a vision, a work ethic, and a lot of expensive lessons. I made every mistake in the book — bad hires, underpriced services, no systems, no exit strategy. I ran it like an artist, not an operator.

By the time I built the second and third studios, I had figured out what actually moves the needle. I built systems. I hired with intention. I priced with confidence. I created a brand that attracted the right clients and repelled the wrong ones. And then I sold them— on my terms, at my price.

That experience — the contrast between the chaos of studio first two and the clarity of studio three and four — is the foundation of everything inside TBA.

Even after selling the studios, I hit a wall. Not a business wall — a personal one. I had the external success. But I kept finding ways to undermine it. Procrastination. Self-doubt. Patterns that kept repeating no matter how much I "knew better." Sound familiar?

That's what led me to write Get the F@#K Out of Your Way — a direct, honest examination of self-sabotage, identity, and personal responsibility. It's not a self-help book in the traditional sense. It's a mirror. The kind that doesn't lie to you.

Writing it forced me to articulate the mindset work that underpins everything in TBA. You can have the best systems in the world — but if your identity doesn't match the business you're trying to build, you'll sabotage it every time.

I started coaching because I kept watching talented artists struggle with problems I had already solved. Inconsistent bookings. Undercharging. Burnout. No systems. The same story, different artist, over and over.

The Tattoo Business Accelerator is the program I wish had existed when I was building my first studio. It combines the operational systems I developed across two studio builds, the mindset framework from the book, and the marketing and sales strategies I've refined through coaching hundreds of artists.

It's not theory. It's a playbook built from real experience, real failures, and real results. And it works — because it was built by someone who has actually been where you are.

Outside of TBA, I play in an alternative rock band called The Hard Luck. Raw, cinematic, honest. No influencer polish. Just real music made by people who have something to say.

The band isn't a side project — it's part of the same philosophy. Create things that matter. Be authentic. Don't water yourself down for an audience. The same ethos that drives TBA drives the music.